Marketing Strategy :
Branding and Positioning
Kannon has worked with companies to develop effective branding and positioning strategies that are straightforward, clear and concise. Branding and positioning strategies are based first and foremost on the views and values of the consumer. Therefore, the foundation of an effective branding and positioning strategy is a statement that identifies the basis upon which an organization expects consumers to purchase their products and services, usually in preference to the competition.
The Kannon approach to branding and positioning ensures that all products and services an organization provides have a common goal and are guided by customer-validated attributes and reasons to purchase them.
In close collaboration with the client, Kannon leads the team to make certain that branding and positioning strategies are:
- Unique versus competitors
- Appropriate for all major markets
- Relevant to the consumer
- Sustainable across all key points of contact with the consumer
- Supported by all levels of the organization