Throughout more than thirty years in marketing, strategy and consulting, Barbara has consistently championed the customer’s viewpoint, and continues to add to her diverse creative and successful approaches to Outside-In strategy.
Barbara began her marketing career in brand management with Procter & Gamble in 1977, where she extended a new brand, relaunched an established brand, and introduced a new product into the marketplace. She joined Booz Allen Hamilton in 1982 and continued to build her strategy expertise. She refined traditional marketing strategies to guide clients in industries – retail, telecommunications, financial services, healthcare, and media – discovering the need to establish marketing strategies, often for the first time. Barbara was elected to the partnership of Booz Allen Hamilton in 1988 and focused her efforts on Marketing and Strategy practice areas.
Barbara left Booz Allen Hamilton to become a senior partner at The Cambridge Group, a consulting firm focused on packaged goods and financial services marketing. There, she built a Strategy practice from the ground up and assumed broad management responsibility for the Chicago office. Two years later, Barbara left to form Kannon Consulting.
She has published over fifty articles in business and industry journals, including The Journal of Business Strategy, American Demographics, Presstime, Coca-Cola Retailing Research Council, Editor& Publisher, IDEAS Magazine, The Shelby Report, and The Digital Edge. She is also a sought-after speaker in the industries she serves, having presented at conferences and symposiums for the Newspaper Association of America, American Demographics, National Retail Federation, Food Marketing Institute, American Press Institute, Inland Press Foundation, and the International Newspaper Marketing Association World Congress.
Barbara attended Pennsylvania State University and graduated Phi Beta Kappa with a Liberal Arts degree. After graduating, Barbara worked in a corporate planning role at Sperry Univac for almost two years before earning her M.B.A. with a focus in Marketing from the Wharton School of Business.
She has been awarded a Certificate of Proficiency in qualitative research, with a concentration on focus group moderator training and specialized moderator skills, from the Burke Institute, the leading provider of research training and education.
Barbara is on the North America Board of the International News Media Association (INMA). She recently served on the Advisory Board to Penn State's Business Minor in the School of Liberal Arts and on the Executive Leadership Committee of the Chicagoland “Go Red for Women” campaign of the American Heart Association.
Barbara and her husband enjoy traveling, hiking, and collecting antiques.