Barbara G. Cohen

Barbara G. Cohen is the President and founder of Kannon Consulting. Throughout her over thirty-year career in marketing strategy and consulting, Barbara has consistently championed the customer's viewpoint, and continues to add to her diverse creative and successful approaches to business and Outside-In strategy.

Barbara began her career with Procter & Gamble in brand management, where she extended a new brand, relaunched an established brand, and introduced a new product into the marketplace. She joined Booz Allen Hamilton in 1982 and was elected to its partnership in 1988, focusing her efforts on Marketing and Strategy practice areas. Barbara left Booz Allen Hamilton to become a senior partner at The Cambridge Group. There, she built a Marketing Strategy practice from the ground up. Two years later, Barbara left to form Kannon Consulting.

She has published over fifty articles in business and industry journals, including The Journal of Business Strategy, American Demographics, Presstime, Coca-Cola Retailing Research Council, Editor & Publisher, IDEAS Magazine, The Shelby Report, and The Digital Edge. She is also a sought after speaker in the industries she serves, having presented at conferences and symposiums for the Newspaper Association of America, American Demographics, National Retail Federation, Food Marketing Institute, American Press Institute, Inland Press Foundation, and the International Newspaper Marketing Association World Congress.

Barbara attended Pennsylvania State University and graduated Phi Beta Kappa with a Liberal Arts degree. After graduating, Barbara worked in a corporate planning role at Sperry Univac for almost two years before matriculating at the Wharton School of Business, where she earned her M.B.A.

Barbara has served as a Director on the board of Executive Risk, Inc., a specialty insurance company which developed, marketed, underwrote, and issued liability insurance. She currently serves on the Advisory Board to Penn State’s Business Minor in the School of Liberal Arts.

Barbara and her husband enjoy traveling, hiking, and collecting antiques.

Phone: 312.346.2244
Email Barbara