Commitment to Action

Kannon's objective is not to study the market, but help grow markets. We look for actionable client solutions, whether that means growing a new business or revitalizing an existing one.

Clients come to Kannon when they:

  • Face market share uncertainty
  • Consider new investment opportunities
  • Confront new and/or growing competitive threats
  • Need a point of differentiation in the marketplace
  • Want to redefine core products and channels
  • Seek a marketplace-driven process for allocating resources
  • Lack the mechanism to read and react to marketing changes
  • Foresee pending legislation or technology that will restructure their industry and competition

As a result of Kannon's insights and solutions, clients have:

  • Launched new products
  • Built new channel capabilities
  • Repositioned products
  • Evolved the organizational structure
  • Pursued strategic alliances
  • Leveraged new technologies
  • Established new training programs
  • Built new systems capabilities
  • Reworked marketing and sales collateral
  • Shut down non-core initiatives

Kannon often also helps implement project recommendations. Kannon consultants have scored databases, helped design new marketing collateral, redesigned sales force coverage, trained staffs on how to read and analyze research, and helped recruit business professionals for new positions.

One sign of Kannon's commitment to action is its complimentary 12,000 Mile Check-Up. One year after a Kannon project ends, the principals of the firm revisit the client to reevaluate the recommendations and jointly assess the impact of the original work. The 12,000 Mile Check-Up represents a shared responsibility to deliver actionable outcomes.