Kannon is a strategy and marketing consulting firm helping clients identify growth opportunities in a changing marketplace. Kannon builds Outside-In frameworks for clients reflecting customers, competitors, channels and technology to create insight for winning strategies. Kannon is committed to working collaboratively with clients to ensure the actionability of recommendations and their ultimate impact in the market.
Kannon Facilitation brings hands-on experience and serves as a catalyst for collaborative solutions across a range of industries and from multi-unit corporations to trade associations and not-for-profit organizations. Kannon's team of trained experts ensure that agendas are structured, goals clearly stated, and that discussions remain productive and on track.
READ MOREIn today’s demanding business environment, local media company executives need to make well-informed decisions when evaluating how to reduce costs, align resources, and identify potential revenue streams. This means new tools and approaches are necessary to be sure the organization is getting the highest return on limited sales, marketing, and product development resources.
READ MOREEarlier this year, Barbara Cohen was the featured presenter on a webinar for the Ohio Newspaper Association titled "Emerging New Audience Strategies." Barbara shared with webinar participants details on market segmentation; how to turn demographics based on age and presence of children into nine consumer "Lifestages"; and strategies to reach these groups. If you would like more information about strategies to track emerging new audiences, Email Barbara.
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Earlier this year, Barbara Cohen was the featured presenter on a webinar for the Ohio Newspaper Association titled "Emerging New Audience Strategies." Barbara shared with webinar participants details on market segmentation; how to turn demographics based on age and presence of children into nine consumer "Lifestages"; and strategies to reach these groups. If you would like more information about strategies to track emerging new audiences, Email Barbara.
READ MORE