A newspaper is not simply a "general circulation" or "mass media" product anymore. With the evolution of newspaper Web sites, handheld devices and new habits, there are new audience models for publishers, editors and salespeople to track if they are to be successful.

As one of the leading experts in this field, Barbara Cohen shared with webinar participants details on market segmentation; how to turn demographics based on age and presence of children into nine consumer "Lifestages"; and strategies to reach these groups.

If you would like more information about strategies to track these emerging new audiences, Email Barbara.