The Atlanta Journal-Constitution has introduced AJC Media Solutions, an integrated platform for delivering the AJC's advertising and marketing capabilities to its business clients.

This important resource for advertisers is the direct output of a joint AJC/Kannon Consulting team that worked together to find strategic solutions on how the media company could better meet the needs of its advertisers.

The AJC Media Solutions brand encompasses the products and services the AJC offers to advertisers across its portfolio of digital, print and direct media vehicles, enabling advertisers the flexibility to access, target and measure their audience through a more effective and cost-efficient solution.

Additionally, AJC Media Solutions offers consultative insights to help advertisers find the right combination of reach, frequency and cost-effectiveness, optimizing media buying and advertising strategy for greater results.

"We have fundamentally changed our organizational structure and go-to market approach based on research and feedback we heard from our advertisers and prospects about their continued challenges," said W. Michael Clay, AJC Senior Vice President and Chief Revenue Officer.

"We're responding with AJC Media Solutions. We're more than a newspaper, we're now a one-point-of contact solution across digital, print and direct marketing platforms that can help businesses navigate their messaging to the audiences and consumers they seek and that will truly help them grow their businesses."

For more information, please visit The Atlanta Journal-Constitution.